SINCE 2015
IstanbulDubaiMiami
The industry was losing out because it lacked systems, transparency and professional standards. We brought systems, transparency and professional standards to projects.
In 2015 we opened an office in Levent and ran it on a system from day one. Today we work across development, marketing, sales and real estate portfolio management, backed by an investor base built over ten years, an expert team and infrastructure that is already in place. With Mars International, we are expanding abroad.
Our storyFrom 2015 to today, in four steps.
The beginning
An office in Levent and a structure in place from day one. From our very first projects, we kept asking the same question: why do some projects sell fast while others sit on the shelf?
A portfolio built project by project
Each project brought investors, brokers and know-how to the next: an investor database of 100,000 people, more than 8,000 brokers and more than 5,000 homes sold.
Investor countries
A foreign buyer needs a different language and a different network. Mars International: more than 4,000 agencies, an international gateway for Turkish projects.
Four services, one signature
Development, marketing and sales became three systems: Project Development (PGS), Project Marketing (PPS) and Project Sales (PSS). Real Estate Portfolio Management (TGY) followed. Every project gets the scope it needs, under the same signature.
Hakan Bucak runs development, marketing and sales as three separate systems: Project Development (PGS), Project Marketing (PPS) and Project Sales (PSS). For owners of a large number of units, there is also Real Estate Portfolio Management (TGY). The scope we take on changes from project to project. The signature under the project stays the same. Mars International is our international marketing and sales brand for overseas investors. It runs under its own identity, with its own website ↗.
Hakan Bucak
Founder and Chairman of HB Real Estate Development, and the person who stands behind every project. Since 2015 he has built the sales and marketing systems for 35 projects. With developers, he speaks for the project. With buyers, he speaks for the system.
“The industry was losing value to a lack of systems, transparency and professional standards. We brought all three to the field, because when the system is built right, every project sells.”
Hakan Bucak · Founder and Chairman of the BoardFour principles.
What has held true across thirty-five projects. You won’t find it in a contract, but it applies to every one.
Systems, not people. Every task is part of a system. It doesn’t depend on any one person, it gets measured, and it carries over to the next project.
We share the risk. We co-invest in marketing with the developer, and in development we stand on the landowner’s side. What we earn depends on how the project performs.
One accountable team. Each month the developer sees on a single page what was spent, what came back and what comes next.
The signature sits below. The project owner’s logo is front and center. We appear in the credits: "Marketing and Sales: Hakan Bucak | PPS · PSS".
We’re looking for people to help grow what we’ve built.
We’re looking for people who want to grow with each project and aren’t afraid to be measured. Write to us about open positions or to apply.
ApplyLet’s talk.
Developer, landowner or investor: you don’t need to know which system to ask for. Write to us and we’ll put you in touch with the right team.