Pre-launch
Positioning
- Market and competitor analysis
- Buyer profile and price range
- Project brand, name and story
- One shared language with the architect and designer
- Sales gallery experience
SINCE 2015
IstanbulDubaiMiami
Project Marketing System
We put your project in front of the right buyer, at the right time.
Positioning and launch, campaigns and social media, content and press: every part of marketing sits under one roof and is tied to sales. Since 2015 we have co-invested in marketing on 35 projects, and the sales prove it.
Let’s talk about your project
Why us
Everyone sees the ad. Nobody sees the system that turns it into sales.
A project sells when its marketing is connected to the sales gallery, the price list, the broker network and buyer data. PPS makes that connection: marketing is the first link in the sales system. Visuals, slogans and the media plan are the part people see. The system behind them decides the result.
Everything in one team. Agency, media, production, digital, PR: we manage it all; the developer talks to one team.
Every channel feeds the same funnel. So you can see which lira turned into which sale.
A shared goal. We take on the marketing investment together with the developer and share the result. We share the goal with you.
Our signature is in the credits. The developer’s logo is front and center on the project; we appear in the credits with the line "Marketing: Hakan Bucak | PPS".
How the system works
Marketing from launch to handover.
Opening phase
Launch
- Launch campaign and media plan
- Digital setup: website, forms, CRM
- Rollout to the broker network
- Press and events
- Turning early demand into sales
Ongoing cycle
Sales phase
- Performance campaigns
- Social media and content calendar
- Messaging matched to inventory and price
- Regular updates to the investor database
- Monthly report: budget → leads → sales
Remaining inventory
Pre-delivery
- A dedicated plan for remaining inventory
- Delivery communications and reputation
- Case study content: the project story
- Data that carries over to the next project
Services
The system, part by part.
Demand from every channel feeds the same sales funnel and is tracked by the same measure.
Brand and positioningProject name, identity, story and price positioning. Built with the architect and the developer, in one language that carries all the way into the sales gallery.
Campaign and mediaLaunch and seasonal campaigns across outdoor, print, digital and TV. We handle media buying and agency management.
Digital and social mediaProject website, performance ads, social media management and content production. All of it connected to the CRM, all of it measured.
Content, press and eventsVideo, photography, renders and animation, managed by us. Press relations. Launch and sales gallery events.
Sales gallery experienceThe space, the show apartment, presentation materials, team business cards. The place where marketing meets sales is part of the same system.
Measurement and reportingBudget, leads, appointments and sales, channel by channel. One page a month for the developer: what was spent and what came back.
Investment model
We co-invest in marketing.
With us, marketing is not a cost the developer carries alone. PPS plans the marketing investment with the developer and puts money in alongside them, so budget, goals and results are managed together. We build the system, share the risk and share the result.
Scope set by the project. Some projects need marketing only, others marketing and sales together. Either way, it is the same system and the same report.
Together with the Project Sales System (PSS). When we take on sales too, marketing, the sales gallery and the broker network run under one roof, and the signature becomes "PPS · PSS".
Mars International. Our international channel reaches investors from 80 countries in six foreign languages. The project’s international marketing runs through Mars.
Project Sales SystemWhat we take on differs from project to project.
TOBB Yedi Mavi
Zeytinburnu, Istanbul
Marketing · Sales
Mesa Panorama
Asian Side, Istanbul
Marketing · Sales
Marinada Residence
Marketing · Sales
Maslak Dream
Maslak, Istanbul
Marketing · Sales
A system built over 35 projects: more than 5,000 homes sold and $2.5 billion in sales.
Our name on your project
Your brand takes the spotlight; our name is in the credits.
Companies around the world that handle a project’s sales and marketing add one line beneath it: "Exclusive Sales & Marketing by …". We follow the same rule. The developer’s brand owns the project, and PPS is the signature on its marketing. One look tells the buyer whose project it is and who is selling it.
DEVELOPERPROJECT NAME
Marketing and Sales: Hakan Bucak | PPS · PSS
Marketing budget calculator
What should your project’s marketing budget be?
See the recommended budget, monthly spend and channel mix based on your number of units, price and sales target. This is a preliminary estimate. The final budget comes from the marketing plan.
Recommended marketing budget
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The calculation runs in your browser, and nothing you enter is sent to us. It is a preliminary estimate, not an offer. The rates are provisional assumptions: the baseline is 1.5% of revenue, and the rate rises as the sales period gets shorter, the project gets smaller and the international buyer target gets larger (between 0.8% and 4%). The channel mix is a guide. The actual plan is built around the project’s location, buyer profile and competition.
Case study
Transparent marketing in a tough market.
TOBB Yedi Mavi · Zeytinburnu, Istanbul
With interest rates high, we put the price and payment terms on the table.
In one of the toughest periods the market has seen, we ran marketing on transparency: we stated price and payment terms openly and shared every figure with buyers. The result: more than 350 sales in two years.
- Transparent pricing
- Clear payment terms
- 350+ sales
Let’s talk about your project
Want to see your project’s marketing run as a system?
In a short meeting, we hear about your project, your goals and your timing. Then we come back with a positioning and scope proposal.