First step
Analysis and strategy
- Local prices and competing projects
- Marketability and buyer profile
- Conditions in the country and the market
- The playbook: price, campaign, payment terms and target sales pace
SINCE 2015
IstanbulDubaiMiami
Project Sales System
We sell your project at the right price, to the right buyer, on time.
Buyers first: a database of 100,000 investors and a network of more than 8,000 brokers. Then expertise and infrastructure already in place: pricing, the sales gallery, the field team and the call center. We run your project’s exclusive sales from start to finish. More than 5,000 homes and $2.5 billion in sales across 35 projects.
Let’s talk about your project
Why us
Opening a sales gallery is not selling. Selling means knowing where every visitor came from and where they go next.
PSS turns sales into a measurable system. Every lead is logged, every appointment is tracked, and every pricing decision is made on inventory and pace. At the end of the month, the developer doesn’t just learn "how many did we sell". They learn "why did we sell this many, and what happens next month".
Exclusive mandate. One sales system sells the project, so price, message and buyer experience are the same on every channel. It is the "exclusive sales" model that is standard worldwide.
A dedicated project team. A multilingual team built for each project, led by a Sales Director, that stays with the project from start to finish.
Network and data. More than 8,000 brokers, an investor database of 100,000 people and investors from 80 countries. The buyers are there before the sales gallery opens.
In step with marketing. Demand generated by the Project Marketing System (PPS) becomes a PSS appointment in the same CRM. Marketing and sales work within one system.
The path of a lead
Every inquiry is logged with its source and tracked all the way to the sale.
Inquiries from all five channels land in the same CRM. Every call, appointment, visit, offer and sale is measured step by step. No inquiry is left without an owner.
- Digital
- Broker network
- Investor database
- Mars International
- Sales gallery
- Logged in CRM
- Call
- Appointment
- Visit
- Offer
- Sale
The flow is illustrative. On every project, the channel mix and conversion rates go to the developer in a weekly report.
How the system works
Four stages, from analysis to delivery.
By the playbook
Execution: pricing, gallery and team
- Price list by unit type and floor, plus inventory release order
- Sales Director and team, sales gallery and show apartment
- CRM, call center, form flows
- Project training for the broker network
Ongoing cycle
Sales phase
- Lead → appointment → sale tracking
- Campaigns to brokers and the investor database
- Price updates based on inventory and pace
- International buyers: Mars International
- Daily and weekly reports to the developer
From contract to keys
Closing and delivery
- Managing contracts and title deeds
- Payment tracking
- Delivery communications and buyer experience
- References and data for the next project
Services
The system, part by part.
Pricing and inventory management
Live pricing and inventory management, driven by sales pace. Don’t sell cheap too early, don’t get stuck with stock too late. The discipline lies in between.
Sales gallery and field team
A dedicated, multilingual team for each project, led by a Sales Director. Gallery experience, show apartment, presentations. Every visit is logged.
Call center and CRM
Inquiries from every channel in one CRM: calls, appointments, visits, offers, sales. No lost leads, no unmeasured steps.
Broker network
More than 8,000 brokers, with project training, commission structure and up-to-date inventory. A second channel that reaches buyers who never visit the sales gallery.
Investor database
An investor database of 100,000 people, built project by project. Early demand before launch, seasonal campaigns during sales.
International investors · Mars International
Investors from 80 countries; more than 4,000 agencies; English, Arabic, Chinese, Russian, Persian and Hindi. The project’s international sales run through Mars International, on the same CRM and with the same pricing discipline.
Exclusive Sales
Pricing, the sales gallery and reporting are run by one team.
In New York, a project’s sign reads "Exclusive Seller"; in Miami, under the project, "Exclusive Sales & Marketing by …". With an exclusive sales mandate the price stays the same on every channel and all results come together in one report. PSS sets up this model in Turkey; the broker network is part of the system too.
Scope set by the project. Sales only, or marketing and sales together with PPS. Either way, the same CRM and the same report.
The team stays with the project. The Sales Director and team are assigned to the project: the same faces from launch to delivery.
One page for the developer, daily and weekly. Leads, appointments, sales, inventory, prices: what happened and what comes next.
Project Marketing SystemWe run the sales. Everything we set up is opened in your project’s name.
01
The system is yours
The CRM and buyer data, the call center, the sales gallery setup, content and social media accounts are all set up in the project’s name. When our work together ends, all of it stays with the developer.
02
An accountable partner
With daily and weekly reports, we account for every lead, every meeting and every sale. We share responsibility for sales with the developer.
03
Optional: build and hand over
In our core model, we run the sales ourselves, on our system. For developers who want to sell with their own team, we build the system and hand it over up and running. Modules are also available separately.
Corporate developers
Take your project to market without building a sales organization.
When companies outside real estate turn their land into a project, they usually have no sales team. From the sales gallery to the broker network, from the price list to international investors, we run the sales on your behalf.
01
One point of contact
Your company deals with one team. Marketing, sales and international sales are managed together.
02
Corporate reporting
A weekly sales report and a regular management summary: what sold, at what price, and what is left in stock.
03
Sales that live up to your brand
Price, message and buyer experience stay the same on every channel. The project is sold in a way worthy of your company’s name.
35 projects, more than 5,000 homes, $2.5 billion.
TOBB Yedi Mavi
Zeytinburnu, Istanbul
Marketing · Sales
Mesa Panorama
Asian Side, Istanbul
Marketing · Sales
Marinada Residence
Marketing · Sales
Maslak Dream
Maslak, Istanbul
Marketing · Sales
Our name on your project
Your name is on the sign; ours is in the sales credits.
The buyer sees at a glance whose project it is and who is selling it. They don’t try to go around us to the owner, because the line tells them the owner chose us. When we also handle marketing, the signature becomes "PPS · PSS".
DEVELOPERPROJECT NAME
Exclusive Sales: Hakan Bucak | PSS
Let’s talk about your project
Want to see your project’s sales run as a system?
In a short meeting, we hear about the project, the inventory and your goals. Then we come back with a pricing approach, a team plan and a scope proposal.