Hakan Bucak · Real Estate Development | Project Sales | Investment SINCE 2015 IstanbulDubaiMiami
Project Development System

We turn the potential of your land into the right project.

A plot of land is worth the sum of the right decisions made on it: what to build, who to sell to, at what price and with which partner. PGS makes those decisions in one system. Together with the landowner and the developer, it maps the path from feasibility to concept and from permit to sale.

Let’s talk about your land
Land share calculatorWhat would your share be if your land became a project?Calculate now
Why us

The true value of land comes from a chain of right decisions.

A plot’s future is shaped by connected decisions: what to build, who to sell to, at what price, with which partner. PGS makes these decisions together and on the same basis: which project on this land sells to which buyer, at what price? Development decisions are made with sales knowledge, because we made those sales across 35 projects.

Development informed by sales. Concept and program are built on an investor database of 100,000 people and the real sales record of 35 projects, not on assumptions.

One team, start to finish. Feasibility, concept, architect, permits, financial model and handover to sales all sit with the same team. The landowner deals with a single point of contact.

On the same side. We stand with the landowner in a land-for-units deal (kat karşılığı) or a revenue-sharing model. Our return depends on the project selling.

It ends in a sale. The aim of PGS is a sold project: development is complete once it is handed over to the Project Marketing (PPS) and Project Sales (PSS) systems.

From land to project

From land to project, one step at a time.

  1. 01PlotThe boundary on the title deed. Every decision starts from this line.
  2. 02ZoningSetbacks and zoning status define the buildable area.
  3. 03Floor area ratioThe floor area ratio converts plot area into buildable floor area.
  4. 04ProgramUnit types, sizes and floor mix are set using sales data.
  5. 05ProjectA saleable project, ready to launch with a price list and inventory plan.
Calculate your land share
How the system works

Four stages: from land to project, from project to sale.

Decision stage

Land analysis and feasibility

  • Zoning status, FAR and constraints
  • Legal and technical due diligence
  • Area and competitor analysis
  • Buyer profile and sales price range
  • Cost, revenue, timeline: the feasibility study
  • Partnership options, compared
Design stage

Concept and design

  • Project program: unit types, sizes, mix
  • Selecting the architect, designers and consultants; the brief
  • Concept, identity and story
  • Saleability test: data and broker feedback
  • Preliminary cost and budget
Implementation stage

Permits and construction

  • Managing permits and approvals
  • Financial model and cash flow
  • Contractor and procurement management
  • Regular reports to the landowner
Pre-launch

Handover to sales

  • Price list and inventory plan
  • Handover to marketing: PPS
  • Handover to sales: PSS
  • One signature through to delivery
Services

The system, part by part.

01

Land valuation and feasibility

The true potential of the land, in numbers: a feasibility study built on zoning, location, buyer and price analysis. This is the page the decision is made on.

02

Concept and project program

What to build: residential, mixed-use or a residence tower. The mix of unit types and sizes. The target buyer. A program tested against sales data.

03

Architect and design management

The right architect, a clear brief, a design that sells. Checked through a sales lens at every step of the design process.

04

Partnership and financial model

A land-for-units deal, revenue sharing or joint development: the right model for the landowner, with cash flow and risk allocation worked out.

05

Permits and process management

Permits, authorities, timelines. One team runs the process, so the landowner never has to chase it.

06

Preparing for sales

Price list, inventory plan, launch calendar. The project is handed to PPS and PSS ready to go. Development ends in sales.

How we work

We stand on the same side as the landowner.

A working model built together around the size of the land and the landowner’s expectations. In a partnership, our return depends on the project’s sales. That is why we base our feasibility studies on realistic numbers.

Land-for-units deal (kat karşılığı). The landowner receives units in the project. One team handles development, marketing and sales.

Revenue sharing. An agreed share of sales revenue. The landowner becomes a partner in the project’s outcome.

Feasibility and process advisory. For landowners and developers who want only a report and a roadmap before they decide.

Project Marketing System
Corporate landowners

Real estate may not be your core business. Your land can still create value.

Land owned by holding companies, manufacturers and trading firms often just sits on the balance sheet. You don’t need to build an in-house real estate team. We work out with you what the land should become, which model to develop it under and how to sell it.

How to make the most of company land (in Turkish)

Own many units in one project rather than land? Your portfolio can create value too: Portfolio Management

01

Highest and best use

Using zoning status, FAR and market data, we show what the land could become and how much value it could create.

02

A model that fits your company

Land-for-units, revenue sharing or developing it yourself: together we choose the model that fits your company’s goals for cash, risk and timing.

03

Reporting to your management

From feasibility to sales, every decision is documented with its rationale. The process moves forward with regular reports your board can read.

Track record

Our sales knowledge comes from 35 projects.

PGS bases its feasibility and concept decisions on real data from the projects we have marketed and sold: which unit type sold how fast, and which price range brought in which buyer.

TOBB Yedi Mavi

Zeytinburnu, Istanbul
Marketing · Sales

RAMS Beyond İstanbul

Istanbul
Development · Marketing · Sales

Marinada Residence

 
Marketing · Sales

Maslak Dream

Maslak, Istanbul
Marketing · Sales

All projects

Our name on your project

The project is yours; the system that brings it to life is ours.

On projects we take from development through to sales, the credit names all three systems. Where we handle development only, it is a single line: "Development: Hakan Bucak | PGS". Who did what is right there, below the project.

LANDOWNER · DEVELOPERPROJECT NAME
Development: Hakan Bucak | PGS
Land share calculator

What would your share be if your land became a project?

See how much saleable area would be yours under a land-for-units deal, and what it is worth. This is a preliminary estimate. The final figure comes from the feasibility study.

Saleable area in your share
0m²
Your share40%
Developer’s share60%
Total saleable area of the project0 m²
Value of your share at completion

Request a meeting with these figures
m²

Own more than 100,000 m² of land? Give us a call 🙂

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%
/ m²

The calculation runs in your browser, and the values you enter are not sent to us. It is a preliminary estimate, not a final value. It does not include land given up for roads and green space, plan notes, taxes or contract terms. The value of your share is based on the sales price at the time the project is completed. The value of the land is set by a feasibility study and a valuation report. The starting values are examples.

Case studies

Two examples from the field.

5×Increase in land value
An education campus project

Tenant first, project second.

Once we had acquired the land, our first move was not to design a building. Instead, we signed a lease with an international British School, then developed the project to the school’s standards. A project with a defined use and a tenant in place increased the land’s value fivefold.

  1. Land
  2. Tenant: British School
  3. Built to school standards
  4. Value: 5×
Mars 19
Mars 19 · Metras · Avcılar, Istanbul

From development to sales, three systems working together.

One team ran the project’s development, marketing and sales. We were the single point of contact from the land to the last sale.

  1. Development
  2. Marketing
  3. Sales
Let’s talk about your land

What should go on your land, and who should buy it?

In a short meeting, we hear about the land’s location, its zoning status and your expectations. Then we come back with a preliminary feasibility study and options for working together.

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