Week one
Portfolio analysis
- Location, type and condition of every unit
- Local prices and competing stock
- Marketability and buyer profile
- A map of the portfolio
SINCE 2015
IstanbulDubaiMiami
Real Estate Portfolio Management
We turn the units you hold in a project into cash, at full value and on time.
If you hold a large number of units in a project, as a landowner, project partner, holding company, REIT or bank, we build and run the operation that markets and sells them together. We take the keys and carry sales through to the end.
Let’s talk about your portfolio
Why portfolio management
Real estate may not be your core business, but your portfolio of units can still create value.
Large companies buy land and hand the project to a contractor. When the contractor leaves, they are left with dozens, sometimes hundreds, of units. Parceling that portfolio out to individual agents is slow, and it erodes value.
Scattered salesDifferent agents, different prices. The portfolio sells slowly and prices drift down.
Portfolio sold as oneAll units go on sale with a shared plan and price list, within the same campaign. The portfolio sells quickly and holds its value.
Illustrative only: the vertical axis shows units sold, the horizontal axis shows time.
Why us?
Client portfolio. Expertise. System.
100,000Investors in our database
- 01
We have a broad client portfolio.
A database of 100,000 investors and a network of more than 8,000 brokers, built over ten years and 35 projects. Your real estate portfolio has buyers waiting before it goes on sale.
- 02
We have worked across three continents for ten years.
Our teams in Istanbul, Dubai and Miami also take your project to buyers abroad. We set the price and payment plan to match current conditions in each market.
- 03
Our sales system is in place and running.
Creative team, sales gallery, sales team, call center, CRM and legal support are already in place. There is no set-up period: we adapt the system to your project and start selling from day one.
How it works
We take the keys and carry sales through to the end.
The plan
Pricing and sales strategy
- One price list
- Campaigns and payment plans
- Release sequence and phasing
- Target: monthly sales pace
Key handover
Sales operation
- We physically take the keys
- Sales gallery and show apartment
- Call center and CRM
- Broker network and investor database
Down to the last unit
Reporting and closing
- Every meeting and every sale on record
- What sold, at what price, what’s left
- Contract and title deed tracking
- Regular reports to management
Who it’s for
If you hold a portfolio of units, let’s talk.
Landowner partners
Your share of the units in a land-for-units deal goes to market under one plan.
Developers
Unsold stock or a new phase: the remaining units turn into cash quickly.
Holding companies and REITs
A transparent sales process, with corporate reporting, for homes sitting on the balance sheet.
Banks
Property you hold or have taken over, managed through a single point of contact.
Case study · TOBB Yedi Mavi
This work came to us from the landowner.
The institution that was the landowner on the project gave us the marketing and sales of the homes it still held after the developers exited. We set up a single sales operation for the entire portfolio.
350+Sales
2Years
1Sales operation
Let’s talk about your portfolio
How many units do you hold?
Tell us the project, the location and roughly how many units you hold, and we’ll come back with a preliminary assessment of your portfolio.