SINCE 2015
IstanbulDubaiMiami
We develop real estate projects, build their marketing and sales system, and run it.
Development·Marketing·Sales·Real Estate Portfolio Management·International
Our Services
“The industry was losing out because it lacked systems, transparency and professional standards. We brought systems, transparency and professional standards to projects, so every project reaches its buyers smoothly.”Hakan Bucak, Founder
We turn your land, your project or your real estate portfolio into cash, at its true value and on time.
Ten years and 35 projects have given us an investor database of 100,000 people, a network of more than 8,000 brokers and reach into 80 countries. Everything marketing and sales need is already in place. We share the risk, and we share the result.
AboutClient portfolio. Expertise. System.
- 01
We have a broad client portfolio.
The day your project goes on sale, we announce it to our database of 100,000 investors and to more than 8,000 brokers. You never start the search for buyers from scratch.
- 02
We have worked across three continents for ten years.
Our teams in Istanbul, Dubai and Miami also take your project to buyers abroad. We set the price and payment plan to match current conditions in each market.
- 03
Our sales system is in place and running.
Creative team, sales gallery, sales team, call center, CRM and legal support are already in place. There is no set-up period: we adapt the system to your project and start selling from day one.
We manage the process of turning your land into the right project. From feasibility and concept to permits, design and the partnership model, we set up every stage of development under one roof and share the risk with the landowner and the developer.
DevelopmentWe build and run your project’s brand, campaign and every channel on one measurable marketing platform, from positioning to social media and from content to press. We co-invest in marketing with the developer, and 35 projects show the results.
MarketingWe sell your project at the right price, to the right buyer, on time. We start with a database of 100,000 investors and a network of more than 8,000 brokers. Pricing and inventory management, the sales gallery, the field team and the call center then run as one exclusive sales mandate from start to finish.
SalesOwn a large number of units in a single project? We build and run the operation that markets and sells them together. We take the keys and carry sales through to the last unit with our investor network.
Real Estate Portfolio
Our channel for international buyers runs under its own brand and website: more than 2,000 homes sold to buyers from 80 countries, with service in English, Arabic, Chinese, Russian, Persian and Hindi. For international investors, safe access and expert guidance in Turkey; for Turkish developers, business development abroad, a partner network and market advisory.
Mars InternationalSee the numbers before you decide.
Free ballpark calculators: move the sliders and watch the result update. Everything runs in your browser, and nothing you enter is sent to us. Final figures come from a full feasibility study and plan.
If your land is developed under a land-for-units deal (kat karşılığı), how much saleable area is yours?
Assumptions: saleable area coefficient 1.25 · landowner share 40%. You can change all of them in the detailed tool.
Own more than 100,000 m² of land? Call us 🙂
Total saleable area of the project
How much should you spend on marketing to sell your project, and where should it go?
Assumption: foreign sales target of 20%. You can change it in the detailed tool.
If you buy an apartment, how much will it return through rent and appreciation?
Assumptions: purchase costs are 4% of the price, annual costs (service charges, maintenance, property tax) are 1% of the price; rent is fixed and the apartment is never vacant. Income tax and currency effects are not included.
Total return · annual average
- Total investment (price and purchase costs)
- Annual gross rent · gross rental yield
- Annual net rent · net rental yield
- Net rental income over the period
- Estimated value at the end of the period
- Gain from appreciation
- Time to recover the investment from rent alone
Real estate and the economy, Turkey and the world, on one screen. Open the brief, updated through the day, or get it in your inbox every morning.
- Figure of the dayThe day’s key number and its source
- Hakan Bucak’s noteA short comment from Hakan Bucak
- VideoHakan Bucak’s latest video
- NewsletterEvery morning at 08:00, plus a weekly Real Estate Market roundup
Our signature is on the skyline.
Every project teaches us something. TOBB Yedi Mavi was a stalled urban regeneration scheme until our system turned it into a sales success. Mesa Panorama put a new corner of Istanbul’s Asian side on the map. Each one proved the same point: build the right system, and every project sells.
Explore Our ProjectsGenyap Loft
Istanbul
Engagement completed
Marketing · Sales
Dia.Centro
Topkapı, Istanbul
Engagement completed
Marketing · Sales
Mesa Orman
Beykoz, Istanbul
Engagement completed
Marketing · Sales
Mesa Koz
Istanbul
Engagement completed
Marketing · Sales
Mesa Bodrum
Bodrum
Engagement completed
Marketing · Sales
Yeşilyaka Su
Büyükçekmece, Istanbul
Engagement completed
Marketing · Sales
RAMS Garden Bahçelievler
Bahçelievler, Istanbul
Engagement completed
Concept · Marketing · Sales
Cer İstanbul
Istanbul
Engagement completed
Marketing · Sales
RAMS City Haliç
Golden Horn (Haliç), Istanbul
Engagement completed
Concept · Marketing · Sales
Mesa Cadde
Istanbul
Engagement completed
Marketing · Sales
Mesa Panorama
Asian Side, Istanbul
Engagement completed
Marketing · Sales
Kordon İstanbul
Istanbul
Engagement completed
Concept · Marketing · Sales
Kordon The Superior Living
Levent-Maslak, Istanbul
Engagement completed
Concept · Marketing · Sales
Premier Campus The Superior Suites
Istanbul
Engagement completed
Concept · Marketing · Sales
Batışehir
Istanbul
Engagement completed
Marketing · Sales
Maslak Dream
Maslak-Ayazağa, Istanbul
On sale
Marketing · Sales · Mars International
Ataköy Marinada Residence
Ataköy Marina, Istanbul
On sale
Marketing · Sales · Mars International
TOBB Yedi Mavi
Zeytinburnu, Istanbul
On sale
Marketing · Sales · Mars International
Çamlıyaka Konakları
Çekmeköy, Istanbul
Engagement completed
Marketing · Sales
As Maslak
Maslak, Istanbul
Engagement completed
Marketing · Sales
Asfor Kartal
Kartal, Istanbul
Engagement completed
Concept · Marketing · Sales
Modernyaka Ispartakule
Ispartakule, Istanbul
Engagement completed
Concept · Marketing · Sales
Mars 19
Avcılar, Istanbul
Engagement completed
Development · Marketing · Sales
Genyap Link
Kağıthane, Istanbul
Engagement completed
Concept · Marketing · Sales
İstanbul Wen Levent
Levent, Istanbul
Engagement completed
Marketing · Sales
As Concept
Basın Ekspres, Istanbul
Engagement completed
Development · Concept · Marketing · Sales
Genyap 7000
Kağıthane, Istanbul
Engagement completed
Marketing · Sales
Mesa Çubuklu 28
Beykoz, Istanbul
Engagement completed
Marketing · Sales
Mesa Orman 2
Beykoz, Istanbul
Engagement completed
Marketing · Sales
Pera Residence
Kartal, Istanbul
Engagement completed
Marketing · Sales
We Haliç
Gaziosmanpaşa, Istanbul
Engagement completed
Marketing · Sales
Cer Loft
Yedikule, Istanbul
Engagement completed
Marketing · Sales
Hebil Blue
Türkbükü, Bodrum
Engagement completed
Marketing · Sales
On screen, in print, on stage.
A voice that explains real estate through systems, trust and data: on national TV, in newspapers and magazines, and on industry stages.
Quick answers.
Can’t find what you’re looking for? Write to us and the right team will get back to you.
ContactWho is Hakan Bucak?
Hakan Bucak is an entrepreneur who has worked in real estate development, marketing and sales since 2015. He brings project development, marketing, sales and real estate portfolio management together in four systems (PGS, PPS, PSS, TGY), with international sales run under the Mars International brand. His focus is bringing transparency and trust to the industry, working with investors, developers and partners on projects in Turkey and abroad.
What services do we offer?
We offer five services. Project Development System (PGS): land analysis, feasibility, concept, permits and partnership models such as land-for-units (kat karşılığı) or revenue sharing. Project Marketing System (PPS): positioning, campaigns and media, digital, content and press. Project Sales System (PSS): pricing and inventory management, sales gallery, call center and CRM, broker network. Real Estate Portfolio Management (TGY): for landowner partners, developers, REITs and banks holding a large number of units in a project, we set up and run the marketing and sales organization. International: sales to foreign investors and business development abroad run under the Mars International brand. Scope is set project by project.
How do we make a difference in projects?
We base development decisions on sales data. Since 2015, more than 5,000 homes sold across 35 projects and a database of 100,000 investors have shown us which product sells, at what price and how fast. We run development, marketing and sales in one system and bring the results together in one report. The developer and the landowner work with a single team.
What types of projects do we serve?
Residential projects, commercial buildings, mixed-use developments and large-scale real estate investments. Every project gets a solution tailored to its scale and scope.
What is real estate development?
Real estate development covers every step taken to get the most out of a plot of land or an existing building: site selection, concept design, feasibility and delivery.
What steps do our land development services include?
We analyze the land in detail, review its zoning, assess the location and coordinate legal and technical due diligence. Then, together with the landowner, we build the concept, the feasibility study and the partnership model that fits best. The goal: the right project and the right model for that land.
What is concept development and what processes does it cover?
Concept development is where your project gets its identity. We study what the target buyer expects and what the market needs, then define the program (unit types, sizes, mix), the architectural approach and the amenities. Then we test the concept against sales data and broker feedback.
What is a real estate marketing system?
A real estate marketing system makes sure a project reaches its target buyers and that its promotion leads to sales. It covers market analysis, positioning, campaigns and digital, the sales gallery experience and measurement. We run it as the Project Marketing System (PPS): every channel feeds the same CRM, and the developer gets a regular report on budget, leads and sales.
What size of projects do we serve?
From large-scale projects to boutique developments. We approach each project on its own terms and set the scope accordingly.
How can you get in touch with us?
For more information or to discuss your project, use the form on our contact page. Landowners can use the meeting form on the Project Development page, and developers the one on the Project Marketing or Project Sales page. Each form goes straight to the right team.
Projects, industry commentary and videos on social media.